“Is the proliferation of offers of vegetable bacon and meat pastiche justified? Certainly not, given the difficulties of those involved in the sector.”

The Alsatian start-up Swap Food, which focused on products imitating the fibrous texture of meat or fish, has been placed in liquidation. In France as in the United States, companies positioned in this segment are struggling, observes Isabelle Chaperon, columnist for the “World” Economy department.