A consumption pattern that obsessively traces the origin and production process of food ingredients is taking root in the market. These so-called checksumers open their wallets based on quantifiable information and verified data, instead of simple brand awareness or vague images. Distribution sites are busy trying to meet these strict standards. In the field of agriculture, forestry, livestock and food, attempts are being made to respond to this trend and present objective indicators of domestic livestock products. The communication program developed by the Korean Beef Subsidy Management Committee is a representative example that reflects these changes. Spread of value consumption and change in livestock farming paradigm As consumers use the environment in which livestock were raised and greenhouse gas emissions as key indicators when purchasing products, domestic Korean beef farms are actively introducing low-carbon livestock farming technology. The government-led low-carbon livestock product certification system, composting of livestock waste, and methane gas reduction through improved feed efficiency are being applied in the field. The livestock industry is building an ecosystem that fulfills environmental responsibilities by fundamentally improving the breeding method.