Format was planned to operate in a leaner way, focusing on quick delivery and customer collection channels Di Matteo Açaí/Disclosure Di Matteo Açaí has just announced the launch of Di Matteo Smart, its new micro franchise model developed for entrepreneurs who wish to enter the food market with a reduced investment and a leaner operation. With an investment starting at R$115,000, the new product was created to meet a growing demand for more efficient businesses, with lower operating costs and greater return potential. The format was designed to work primarily through delivery and take away (on-site pickup), eliminating areas intended for in-person consumption and significantly reducing implementation and operation costs. The brand's goal is to accelerate the implementation of units so that the start of activities coincides with the months with the highest temperatures in the country Di Matteo Açaí/Disclosure According to the chain's management, the launch represents an important step in the brand's expansion strategy, making the franchise model even more accessible to new investors. "We noticed a strong demand for business opportunities with lower investment, but that maintained the strength of a consolidated brand and a complete portfolio of products. Di Matteo Smart was born precisely to meet this demand", highlights Henrique Machado, CEO of the company. Even in the compact operation, the product mix includes traditional creams, milkshakes, tapioca and alternatives from the protein fitness line Di Matteo Açaí/Disclosure Same successful menu as the chain Despite the more compact format, Di Matteo Smart will offer exactly the same mix of products already established in the network's other units. Customers will be able to find traditional açaí options, as well as milk shakes, tapioca, exclusive gourmet creams and a line aimed at the fitness public, including low sugar products and protein options, following healthy eating and well-being trends. The proposal is to guarantee the same experience and quality that made the brand grow, regardless of the size of the operation. Expansion planned for high season The choice of time for the launch was not by chance. The chain intends to accelerate the sales of new franchises in the coming months so that new franchisees can open their units between September and December. The period coincides with the arrival of higher temperatures in much of the country, a traditionally favorable scenario for the consumption of frozen products, such as açaí and milk shakes. In addition to the cold options, the compact model has a varied menu of sweet and savory tapioca to suit different consumption moments. Di Matteo Açaí/Disclosure Special launch conditions To mark Di Matteo Smart's arrival on the market, the chain prepared a special campaign for those interested in becoming franchisees. "The strategy is to allow new operators to start their activities precisely during the months of greatest demand, boosting revenue in the first months of operation", explains the brand's Expansion Director, Pedro Henrique Marques. During the month of June, exclusive commercial launch conditions will be offered, providing advantages for the first entrepreneurs who join the new business model. The company's expectation is that Di Matteo Smart will contribute significantly to the expansion of the network in the coming years, expanding the brand's presence in cities of different sizes and strengthening its operations in the fast food and frozen desserts segment. With a more accessible model, simplified operation and a constantly growing market, Di Matteo is betting that the new franchise brings together the necessary ingredients to become one of the main entry points for new entrepreneurs in Brazilian franchising. Di Matteo Açaí bets on expansion with franchise starting at R$ 115 thousand