건강을 중시하는 ‘헬시플레저’ 문화가 MZ(밀레니얼+Z) 세대를 중심으로 지속되며 주류 업계가 제품 다변화에 나섰다. Hite Jinro is a representative example. Hite Jinro announced on the 17th that it recently released non-alcoholic beer ‘Terra Zero’ in bottles. Following the launch of the Terra Zero can product, the company is also selling it in the form of existing beer bottles that consumers are familiar with. This Terra Light bottle product has become so popular that all 900,000 bottles of the initial production were sold out within 10 days of its launch. An average of about 90,000 bottles were sold per day. Hite Jinro began emergency additional production to ensure smooth product supply as orders from dining and entertainment channels such as restaurants and bars exceeded expectations. Terra Zero can products are also being sold steadily. Cumulative sales of Terra Zero cans exceeded 4 million cans within 100 days of launch. An average of 40,000 cans were sold per day, with one can sold approximately every 2.2 seconds. 테라 제로는 알코올을 전혀 포함하지 않은 무알코올 제품으로, 청정 맥아 농축액으로 맥주의 풍미를 살렸으며 당