Sebrae takes AI workshop for small businesses at ACIA Experience Credit: Disclosure. Most small business owners have heard of Artificial Intelligence. Many have even tried using some tool. But there is a huge difference between using AI punctually and using it strategically. It is precisely this difference that Sebrae will work on at ACIA Experience & Retail+, with a practical workshop aimed at entrepreneurs in the South of Minas Gerais. The workshop follows the line of Sebrae's national program for AI in small businesses, which has the central mission of demystifying technology: presenting it not as something distant or complex, but as an accessible ally that can be applied in the week following the event. The activities will address management, marketing, sales and customer service, with tools that do not require advanced technical knowledge or large investments to get started. The data shows why this training is urgent. Research by Sebrae in partnership with FGV and Google shows that 44% of Brazilian entrepreneurs already use some AI solution in their business, but the majority are still limited to simple and isolated tasks, without strategic integration. The same research, carried out with micro and small companies, shows that among those who use AI with a defined purpose, 76% report an increase in productivity and 70% observe an improvement in customer satisfaction. The difference isn't in the tool: it's in knowing what to use it for. In the workshop, entrepreneurs will learn how to identify which business processes can be automated or accelerated with AI, how to use accessible tools to create content, respond to customers, organize tasks and analyze data, and how to make decisions guided by information and not just intuition. The objective is concrete: to leave the activity with a real application plan, not with a list of concepts. The program will also include a mobgraphics workshop, which presents how consumer behavior in the mobile environment can be mapped and used to improve communication, positioning and sales strategies for any local business. ACIA Experience & Varejo+ takes place on July 9, 2026, from 12pm to 10pm, at Alfenas Tênis Clube, in Alfenas. The Sebrae workshops are part of the event program, held by ACIA in partnership with Sebrae. Find out more on the ACIA website or Instagram, @aciaalfenas. Limited spaces. Secure your ticket: https://www.sympla.com.br/evento/acia-experience-varejo-mais/3425820