In an age where ``you can't sell even if you advertise'', there is only one power that companies should hone: ``differentiation through trust'', the most powerful weapon of our time | Business | Toyo Keizai Online

Nowadays, the values ​​of advertising are undergoing major changes, and more and more people feel that traditional, glamorous promotions are now outdated. What is required of brands these days is "trust" rather than "meaning." What is the new form of relationship between companies and consumers?