It doesn't end with "Matsuya in Matsuya, that's interesting"... Beef restaurant Matsuya's "true aim" is to open a permanent store in the "Matsuya Ginza department store basement" | Life | Toyo Keizai Online

Matsuya, a beef restaurant chain operated by Matsuya Foods, has opened its first permanent store, Matsuya PREMIUM Ginza, in the Matsuya Ginza department store. How did the "usual Matsuya" evolve in the basement of a department store? Behind the scenes of that unique collaboration...