What was your intention in releasing Donbei with “no ingredients”? What is the answer provided by Nissin Foods?
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Roughly speaking Nissin Foods' "Donbei Bonito Dashi no Kiwami" udon and soba are now available Cup noodle expert Noriyuki Oishi highly praises the design, which eliminates ingredients and uses bonito stock.
Roughly speaking
Nissin Foods' "Donbei Bonito Dashi no Kiwami" udon and soba are now available
Cup noodle expert Noriyuki Oishi highly praises the design, which eliminates ingredients and uses bonito stock.
Mr. Oishi analyzes this as a product that embodies "selection and concentration" in a mature market.
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