Google brings the UCP protocol and its impacts on business to ACIA Experience Credit: Disclosure. Imagine that a customer of yours no longer accesses your website, does not enter your online store and does not type your company name in a search. Instead, he asks the Artificial Intelligence assistant he uses on his cell phone to buy him the product he needs. The assistant researches, compares, chooses and finalizes the purchase, all autonomously, without human intervention. This scenario is not science fiction. It is already happening, and the protocol that will standardize it on a global scale has a name: UCP. The Universal Commerce Protocol is an open standard launched by Google in January 2026, during NRF Retail's Big Show in New York, the same event that inspired ACIA Experience & Varejo+. The central idea is to create a common language that allows Artificial Intelligence agents to discover products, assemble carts, apply discounts, process payments and track orders in any store, on any platform, without each company having to build individual integrations with each existing AI system. Google itself describes UCP as the HTTP of e-commerce: just as HTTP allowed any browser to access any website, UCP allows any AI agent to buy from any store. For the retailer in the South of Minas, the concrete question is: will my business appear when an AI agent searches for the product I sell? Companies that do not have their catalogues, information and systems adapted to the new standard run the risk of becoming invisible in this new sales channel that is growing non-stop. At ACIA Experience & Retail+, a Google expert will explain what the UCP is, how it works in practice, what changes for those who sell online and in person, and what entrepreneurs need to start doing now to ensure that their business is positioned in this new agentic retail. Don't be left out of the biggest discussion about the future of commerce in the South of Minas. ACIA Experience & Retail+ takes place on July 9, 2026, from 12pm to 10pm, at Alfenas Tênis Clube, in Alfenas, held by ACIA in partnership with Sebrae. Find out more on the ACIA website or Instagram, @aciaalfenas. Limited spaces. Secure your ticket: https://www.sympla.com.br/evento/acia-experience-varejo-mais/3425820