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A marketing mistake costs Starbucks a complete closure in South Korea

A marketing mistake costs Starbucks a complete closure in South Korea

International 15/06/2026 Sky News Arabia 👁 20
⚡ Quick Summary

South Korea's Starbucks announced an unprecedented step by closing all its branches early on June 22, subjecting its entire workforce to training courses in history and social sensitivity, following a failed promotional campaign that sparked a wave of anger and resulted in a boycott by customers.

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