Recently, so-called ‘Friendslop’ games, played in small groups with friends, have become a new box-office formula in the global gaming industry. Friendslope games refer to low-cost multiplayer games where you log in with friends and exchange immediate responses, rather than competing fiercely or immersing yourself in a vast worldview for a long time. Taking advantage of this trend, the game industry is accelerating the movement to find next-generation intellectual property rights (IP) in small-scale indie games. ● 15 million copies sold in one month... A representative example of the ‘power of dopamine’ is the Japanese indie game ‘Mecha Chameleon’. This game, which was released on the gaming platform Steam on the 10th of last month, is a hide-and-seek type multiplayer game where the tagger finds the character by painting the body of the white character directly to camouflage it with the background. The $5.99 game, completed by two developers in two months, sold more than 1 million copies within four days of its release, and exceeded 15 million copies in about a month. A masterpiece prepared over several years by a major gaming company.