Hite Jinro announced on the 14th that it would carry out a package renewal to commemorate the 4th anniversary of the launch of the ALL MALT beer brand ‘Kelly’. This package renewal was centered on strengthening Kelly’s identity. The strategy is to solidify the premium all-malt beer position by highlighting the fact that Kelly, made using 100% Danish premium malt, has a smoother and richer taste than regular lager beer. The new package simplifies the overall design and features the phrase ‘ALL MALT’ on the front. In addition, luxurious colors were applied in line with the premium image and sophistication was added to the brand logo, ‘Kelly’. An official from Hite Jinro’s marketing office said, “In celebration of the 4th anniversary of Kelly’s launch, we have refurbished the entire line with new clothes to solidify the identity of all-malt beer and strengthen competitiveness.” He added, “We will continue to do our best to manage taste and quality so that it can continue to grow as the standard for domestic premium all-malt beer.” Meanwhile, Kelly will be launched in 2023 after launch. 1 million boxes sold in 36 days