ACIA Experience & Retail+: NRF trends arrive in the South of Minas Credit: Disclosure. The knowledge that transforms the largest retailers in Brazil and the world now arrives in the South of Minas. On July 9, 2026, Alfenas Tênis Clube hosts ACIA Experience & Retail+, an event promoted by the Alfenas Commercial and Industrial Association (ACIA), in partnership with Sebrae, to show that innovation, strategy and growth have no address: they happen where there are entrepreneurs willing to evolve. The proposal goes beyond a program of lectures. The event was conceived as an immersive experience of business transformation, an environment in which businesspeople, managers and entrepreneurs in the region can not only consume content, but leave with practical strategies to apply to their businesses. From NRF from New York to Alfenas Considered the largest retail event in the world, NRF Retail's Big Show annually brings together in New York the main leaders and trends that will shape commerce in the coming years. In 2026, the themes that dominated the discussions were agentic interaction through artificial intelligence, personalization at scale and the integration between digital and physical, the so-called retail without borders. ACIA Experience & Varejo+ brings this same DNA to the interior of Minas Gerais. "We want Alfenas entrepreneurs to have access to the same level of content that large retailers in Brazil consume. Transformation does not wait for the capital", summarizes ACIA's proposal for this year's edition. Camila Farani: investment, leadership and growth mindset One of the biggest highlights of the program is the presence of Camila Farani, impact investor, businesswoman, former judge on the Shark Tank Brasil program and coordinator of the Technology and Innovation Committee of the Confederation of Commercial and Business Associations of Brazil (CACB). Recognized for her keen eye for scalable businesses and her direct speech about leadership and results, Camila is one of the most influential voices in the innovation and entrepreneurship ecosystem in the country. Its participation in ACIA Experience & Varejo+ represents a milestone for the South of Minas Gerais, with a nationally renowned investor talking directly with local businesspeople about how to grow intelligently, capture value and transform challenges into real opportunities for expansion. ACIA Experience & Retail+: NRF trends arrive in the South of Minas Credit: Disclosure. Google, agentic AI and the new frontier of business The program will feature a Google expert to talk about the new UCP protocol and how it is changing the way we search, consume and decide. Agentic AI, systems that act autonomously to solve complex problems, is already present in businesses of all sizes, and the event will bring practical examples of application. In strategic panels, entrepreneurs will be able to prepare to enter their business in the new retail market, understanding how to implement AI solutions without large initial investments, automating operational processes, personalizing communication with customers and making decisions based on real data. Sebrae: training that transforms into practice Sebrae will play an important role in ACIA Experience & Retail+, bringing practical workshops aimed specifically at the needs of entrepreneurs in the South of Minas Gerais. The activities will address mobgraphy and the use of Artificial Intelligence for small businesses, topics directly applicable to the reality of regional retail. The partnership between ACIA and Sebrae ensures that the event is not just inspirational, but transformative: each participant will have access to content that can be implemented in the week following the event. Regional development as a legacy Holding ACIA Experience & Retail+ in Alfenas has a meaning that goes beyond the day of the event. By bringing names and themes of national reach to the South of Minas, ACIA positions the region as an active hub for innovation and economic development, sending a clear message to the market: entrepreneurs from the interior of Minas are ready to compete in any place in the country. The event also strengthens the local business ecosystem, generating connections between entrepreneurs from different sectors, encouraging the exchange of experiences and building a network of relationships that lasts well beyond the programming hours. Secure your ticket: https://www.sympla.com.br/evento/acia-experience-varejo-mais/3425820