While the United States, Mexico and Canada receive millions of tourists to host the most expensive World Cup ever organized, the economic benefits begin to be distributed unequally among the sectors surrounding the tournament. Tourism and sports brands celebrate with high returns, while sectors such as betting, construction and several football clubs are left out of the financial party. The fans are the ones who bear the brunt, paying to see a World Cup that made the power more expensive and left out those who cannot afford it.