"Hopscotch" exhibition at the Football Museum Disclosure The World Cup has already started to change the routine of São Paulo residents — and the city's cultural agenda follows this climate. For those who want to support Brazil, there is no shortage of options: there are fan fests with big screens and samba and pagode shows, museums transformed into stands, interactive exhibitions about the history of the Seleção and even arenas dedicated to exchanging stickers for those who are on a mission to complete the official album. But those who prefer to escape football will also find programs for all tastes. The g1 selection brings together shows by names such as Ney Matogrosso, Raça Negra, Daniel and Fábio Jr., events that celebrate urban culture and diversity, as well as children's shows and special tours around the city. ⚽ Cup 🎤 Shows 🎥 Cinema 🎭 Shows 🐾 Tours ⚽Cup Football Museum broadcasts Brazil's debut with special programming Football Museum broadcasts World Cup games on big screen and creates special programming Disclosure The Football Museum will get into the World Cup spirit with a free program for the whole family at the debut of the Brazilian team. In addition to the broadcast of Brazil x Morocco on the big screen, the public will be able to participate in meetings of shirt and sticker collectors, enjoy games such as futmesa, button football and foosball, as well as enjoy musical performances and a common area with food and drinks for sale. Among the highlights are the 8th edition of the Football Shirt Collectors Meeting, the traditional meeting to exchange stickers and the show by the Samba do Cruz group, which entertains fans before the match and during halftime. 📅 When? Saturday (13) 📍 Where? Football Museum - Praça Charles Miller, Pacaembu (West Zone) 💲 How much? Free entry ➡️ More information "Hopscotch" exhibition at the Football Museum "Hopscotch" exhibition at the Football Museum Reproduction The temporary exhibition "Amarelinha" tells the story of the iconic Brazilian team shirt and reveals that the yellow uniform was not always the country's trademark. The exhibition recalls how the defeat to Uruguay in the 1950 World Cup final led to the creation of the famous "Canarinho shirt", today one of the greatest symbols of Brazilian football. The exhibition brings together 18 original World Cup shirts, used or prepared for players such as Sócrates, Rivellino, Ronaldinho Gaúcho, Ronaldo and Vini Jr. One of the highlights is the shirt worn by Pelé in the 1970 World Cup final, when Brazil won its third world championship. 📅 When? From May 22nd to September 7th 📍 Where? Football Museum - Praça Charles Miller, Pacaembu (West Zone) 💲 How much? R$24 (full) and R$12 (half). Children up to 7 years old are free. On Tuesdays, entry is free. ➡️ More information Exhibition "Brazil in All" "Brazil in All" exhibition at MIS Experience Disclosure The MIS Experience gets into the World Cup atmosphere with the interactive exhibition "Brasil em Todas", which revisits the trajectory of the Brazilian team in the World Cup. The exhibition brings together rare objects from the CBF's Brazilian National Team Museum, exhibited together for the first time outside the institution, as well as historical items linked to Brazil's participation since 1930, such as the 1950 World Cup runners-up trophy and life-size statues of Pelé and Zagallo. The public will also be able to participate in immersive experiences with games on giant screens, quizzes and interactive activities. Another highlight is Bar do Hexa, which will broadcast the main World Cup games on a big screen, with free entry if you pick up a ticket at the box office one hour before the matches. 📅 When? From June 10th to August 2nd 📍 Where? MIS Experience - Rua Cenno Sbrighi, 250, Água Branca (West Zone) 💲 How much? R$20 (full) and R$10 (half); Free Tuesdays. Children up to 10 years old are free. ➡️ More information Arena das Nações on Orla TotalPass Arena das Nações on Orla TotalPass Disclosure Orla TotalPass, at Parque Villa-Lobos, hosts the Arena das Nações during the World Cup, with live broadcasts of 70 matches, shows, cultural attractions, gastronomic experiences and themed activations. The space was designed to bring together fans of different nationalities in a multicultural atmosphere, with four screens, a 360° stage and daily programming that includes samba, DJs and special activities linked to the countries participating in the tournament. 📍 Where: Orla TotalPass – Parque Villa-Lobos, Alto de Pinheiros 📅 When: June 11th to July 19th 💲 How much: free access (optional advance reservation with consumer credit of R$150) ➡️ More information and tickets Sticker exchange space at Shopping Center 3 World Cup sticker exchange space Shopping Center 3 Those who are collecting the official album of the 2026 World Cup already have a meeting point on Avenida Paulista. Shopping Center 3 opened Ponto da Copa Center 3, a space dedicated to the purchase and exchange of official Panini stickers, bringing together collectors and football fans until August. 📍 Where: Shopping Center 3 – Piso Augusta (Augusta corridor, next to O Boticário) 📅 When: Until August 15th; Monday to Friday, from 12pm to 8pm; Saturdays, from 10am to 10pm; Sundays, from 12pm to 8pm 💲 How much: Free Shopping ABC Sticker Exchange Arena The tradition of asking "has it been repeated?" won a special space at Shopping ABC that created an arena dedicated to exchanging stickers for the 2026 World Cup. In addition to the negotiation tables, the space has attractions such as a goal kick challenge, video game stations and a finger football table. 📅 When? From May 1st to June 30th | Monday to Saturday, from 10am to 10pm; Sundays, from 2pm to 8pm 📍 Where? Shopping ABC — Praça de Eventos do Piso 1 — Avenida Pereira Barreto, 42, Santo André 💲 How much? Free entry Panini Arena During the World Cup, the tradition of collecting stickers gains a special place in São Paulo. The Panini Arena was created to bring together fans of all ages around the official tournament album, offering a meeting point for those who want to exchange stickers, find difficult stickers and try to complete the collection. In addition to the exchange tables, the public can also buy packages, the official World Cup album and various licensed products linked to the world of football. The proposal is to transform the collectors' experience into a program for the whole family, rescuing one of the most striking traditions of each World Cup. 📅 When? Every day, from 10am to 9pm 📍 Where? Arena Panini — Rua Serra de Bragança, 1,491, Tatuapé (East Zone) 💲 How much? Free entry ➡️ More information Football & Samba Festival The Futebol & Samba Festival promises to recreate the atmosphere in the stands with broadcasts of the National Team's games on big screens, samba circles, a pagoda and performances by drums from the Mocidade Alegre and Mocidade Unida da Mooca samba schools. Among the attractions already confirmed are Salgadinho, Simoninha and the group Bom Gosto, as well as DJs and special activations. The schedule follows Brazil's games in the first phase of the World Cup and may gain new dates if the team advances in the competition. 📅 When? June 13th, 19th and 24th (first phase of the World Cup) 📍 Where? Mercado Livre Arena Pacaembu — Rua Capivari, Pacaembu (West Zone) 💲 How much? Tickets from R$40 ➡️ More information and tickets 🎤 Shows Ney Matogrosso Ney Matogrosso is the first attraction of the Bahia 2025 Winter Festival Laécio Lacerda After filling stadiums, Ney Matogrosso returns to São Paulo with the "Bloco na Rua" tour in a more intimate presentation. The repertoire mixes songs from the album that gives the show its name with classics from different stages of their career, including hits such as Eu Quero é Botar Meu Bloco na Rua, A Maçã and Mulher Barriguda. 📅 When? Sunday (14) 📍 Where? Vibra - Av. das Nações Unidas, 17. 955, Vila Almeida (South Zone) 💲 How much? Tickets from R$240 ➡️ More information and tickets Dark Race Black Race at São João 2025 in Campina Grande Erickson Nogueira/g1 In the week of Valentine's Day, Raça Negra returns to São Paulo with the "Me Leva Junto Com Você" tour, taking to the stage a repertoire that contains love stories for more than four decades. Leading the presentation, Luiz Carlos takes the audience through successes that spanned generations and helped to consolidate the romantic pagoda in the country. In the setlist, there should be no shortage of classics such as "Tarde Demais", "Sozinho", "Volta", "Te Quero Comigo", " Quando Te Foundi" and, of course, "Cheia de Manias", one of the greatest anthems of the genre. The result is a show made for singing along, reliving memories and turning each chorus into a shared celebration. 📅 When? Sunday (14) 📍 Where? Unimed Space - Rua Tagipurú, 795, Barra Funda (West Zone) 💲 How much? Tickets from R$160 ➡️ More information and tickets Daniel – A New Time Daniel exudes excitement and delights fans with a memorable show at the Festa do Peão de Barretos 2025 Eric Andrade/g1 In the spirit of Valentine's Day, singer Daniel returns to São Paulo with the show Um Novo Tempo, an acoustic show that revisits great hits from his career with new arrangements and a more intimate proposal. The presentation promises a night of romanticism and emotion, bringing together songs that have marked different generations of country music fans. In his repertoire, the artist goes through different phases of his career, including songs such as Do Outro Lado do Rádio, Vai Dar Samba, Quem Diria Hein? and A Man in Love, as well as classics such as I'm in Love, I Love to Love You and Eu Me Amarrei. 📅 When? Friday (12th June) at 9:30pm 📍 Where? Tokio Marine Hall — Rua Bragança Paulista, 1.281, Várzea de Baixo (West Zone) 💲 How much? From R$ 109.50 ➡️ More information and tickets Fábio Jr. Fábio Jr. Marcos Hermes/Disclosure Valentine's Day will also be celebrated with the sound of Fábio Jr. on the Suhai Music Hall stage, bringing together hits that spanned decades and continue to contain love stories. In the repertoire, there should be no shortage of songs such as Senta Aqui, Felicidade, Caça e Caçador and 20 e Fews Anos, as well as songs that were successful in soap opera soundtracks and became part of the affective memory of different generations. 📅 When? Friday (12) 📍 Where? Suhai Music Hall — Avenida das Nações Unidas, 22.540, Jurubatuba (South Zone) 💲 How much? From R$150 ➡️ More information and tickets Decade Tour Ebony on g1 Heard Kaique Mattos/g1 The #Decade Tour arrives in São Paulo to celebrate a decade of transformation in the contemporary black scene, bringing together music, representation and experiences that marked a generation. The night promises to connect different aspects of urban music in a meeting that celebrates diversity, identity and artistic protagonism. The line-up brings together prominent names from the new generation, such as AJULIACOSTA, Ebony and Spark, as well as guest DJs. 📅 When? Friday (12) 📍 Where? Audio — Avenida Francisco Matarazzo, 694, Água Branca (West Zone)P 💲 How much? Tickets from R$50 to R$100 ➡️ More information and tickets 🎥 Cinema Valentine's Day special at the cinema Valentine's Day special at the cinema Reproduction For those who want to celebrate Valentine's Day with a cinema session, Belas Artes has prepared a special program with previews and screenings of romantic classics. The highlight is "A Sad and Beautiful World", a feature film by Cyril Aris that follows the story of Nino and Yasmina over 30 years. The Warner Valentine's Day Festival brings back to the big screen the films "The Notebook", "Before Sunrise" and "A Place Called Notting Hill". 📍 Where: Cine Belas Artes and Belas Artes Frei Caneca 📅 When: June 12th to 14th 💲 How much: Preview of "A Sad and Beautiful World" for R$ 22.40 (full) and R$ 11.20 (half), with a promotion of two tickets for the price of one; festival sessions for R$48 (full) and R$24 (half) ➡️ More information and tickets: Box offices and official cinema channels. 🎭 Shows Donatello Donatello Fotutu Awarded and nominated for important Brazilian musical theater awards, “Donatello” returns to the São Paulo stage for a new season. Written and starring Vitor Rocha, the show follows the relationship between a grandson and his grandfather diagnosed with Alzheimer's, in a sensitive narrative that mixes memory, affection, humor and live music. The installation also includes moments of interaction with the public, making each session unique. 📍 Where: Teatro do Núcleo Experimental – Rua da Barra Funda, 637, Barra Funda 📅 When: From June 6th to July 19th; Saturdays at 8pm and Sundays at 7pm 💲 How much: From R$20 ➡️ More information and tickets Shakespeare's Gloves Shakespeare's Gloves Wesley Soares The children's show "Shakespeare's Gloves" introduces children to the universe of William Shakespeare with humor, poetry and lots of imagination. In the story, young Shakespeare leaves with a company of actors heading to London and, years later, needs to find a pair of gloves given to him by his grandmother — an object that sparked his inspiration to create characters and write his stories. Staged by the award-winning Cia. Vagalum Tum Tum, the play invites children to invent narratives and discover the universe of theater in a playful and fun way. 📅 When? June 13th, 20th and 27th, at 3pm 📍 Where? Theater B32 - Rua Lício Nogueira, 92, Itaim Bibi (South Zone) 💲 How much? Tickets from R$40 ➡️ More information Bita Show – São João Special Bita Show – São João Special Reproduction Mundo Bita gets into the spirit of the June festivities with a special show for children and families. With a themed setting, costumes inspired by São João and forró versions of well-known songs, the show brings together characters such as Bita, Flora, Tina, Lila, Dan and Tito in a presentation full of interaction, colors and fun. The repertoire includes hits from the project, as well as the songs “São João do Bita” and “A Vida do Viajante”. 📍 Where: Sabesp Frei Caneca Theater 📅 When: June 14th, at 5pm 💲 How much: From R$60 ➡️ More information and tickets 🐾 Tours Pet adoption exhibition and fairs at Shopping Center 3 Pet adoption exhibition and fairs at Shopping Center 3 Disclosure Rescued dogs and cats looking for a new home are the protagonists of the exhibition “Adopt a pet, share the love”, which occupies the corridors of Shopping Center 3. The exhibition brings together 20 photographs of animals taken in by the NGO Afilhados Pet, accompanied by information about adoption and sponsorship. The program also includes two adoption fairs, held in partnership with the NGO Afilhados Pet and Instituto Lucy, in addition to a permanent food collection campaign. 📍 Where: Shopping Center 3 – Av. Paulista, 2064, Bela Vista 📅 When: exhibition until July 31st; adoption fairs on June 21 and July 26 from 11 a.m. to 4 p.m. 💲 How much: free Scissors – What a Pride to Scissor! In the spirit of Pride Month, Tesourada reaches its third edition proposing a different celebration: a meeting aimed especially at LBTQ+ women, focusing on occupying spaces, strengthening the community and valuing sapphic culture in São Paulo. More than a party, the event presents itself as a manifesto of visibility, affection and lesbian power. The program brings together a fair with sapphic artists and entrepreneurs, music for dancing, raffles, competitions and an environment open to everyone, guided by respect for diversity and inclusion. 📅 When? Saturday (13) 📍 Where? Museum of Sexual Diversity — Mezzanine at República Metro Station (main access via Praça da República or Rua do Arouche, 24, loja 518, República, São Paulo – SP) 💲 How much? Free participation upon collection of tickets for the event draw ➡️ More information and tickets