Street famous for World Cup decorations gets into the spirit of Brazil's debut In the heart of Vila Isabel, in the North Zone of Rio, one of the most famous streets for its World Cup decoration promises to throw another party to support Brazil on Rua Jorge Rudge. In 2002, Rua Jorge Rudge won the competition for best decoration for the World Cup, and the Brazilian team ended up world champion. Professor Gabriela Rocha said that time was short to organize everything, but there was no lack of excitement and creativity: "We had five days to do all this and we tried to do our best, our difference is always our ceiling, which we always bring something new, this time Jorge Rudge became Penedo, we put up the umbrellas and we unite the ideas of one and the other". On the corner of Boulevard 28 de Setembro, one of the main streets in the neighborhood, a large screen will be placed for fans to watch Brazil's games. 📱Download the g1 app to see news from RJ in real time and for free Rua Jorge Rudge was the competition champion in 2002, in Brazil's last title Reproduction/TV Globo Traders who got into the World Cup spirit are also making profits from the competition. Carolinna Souza, artisan, is one of them. "I'm selling more brooches and bracelets, which is my strength. Today, my sales are 100% Brazil", he pointed out. Provocations against Argentina on Vila Isabel wall Reproduction/TV Globo World Cup themed bar A bar in Vila Isabel transformed movie characters into football players. The same establishment decided to make coxinhas with flavors from various countries that will compete in the World Cup. "This is Brazil, feijoada, our typical dish. Spain is a Spanish paella. Portugal, cod, obviously. South Africa is meat with curry. Mexico is spicy chicken and guacamole", explained businessman Felipe Trotta.