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Beer brewers are banking on the FIFA World Cup and fan consumption to turn around sales

Beer brewers are banking on the FIFA World Cup and fan consumption to turn around sales

Technology 11/06/2026 Le Monde 👁 25
⚡ Quick Summary

While alcohol consumption is declining, analysts estimate that sporting competition should boost the market in 2026, to the benefit in particular of the Anheuser-Busch InBev group, known for its Budweiser, Corona and Stella Artois brands, a partner of FIFA for forty years.

📖 Article source — 🇫🇷 French ← Back

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