Influencer's video showing canned fish in premium packaging goes viral on social media Reproduction/Instagram A video published by Brazilian influencer Luana Barbour has been making waves on social media after showing the opening of a product that, at first glance, seemed like a technology launch. The sophisticated packaging, similar to that used by large companies in the sector, led many users to believe that it was a new electronic device. The surprise came when the contents were revealed: a can of canned fish. In the recording, published last Saturday (5), Luana appears opening the box while trying to discover what's inside. "This new product from David Protein arrived for me this week. I don't know what it is, I'm opening it up to you," she says. Upon removing the packaging, the influencer concludes: "I think it's some fish. Very good, guys. This is pure protein." Influencer's video showing canned fish in premium packaging goes viral on social media Reproduction/TV Globo The contrast between the presentation of the product and the item itself generated thousands of comments and reactions on the internet. Many internet users compared the product to a simple can of sardines or tuna found in supermarkets. “I had already liked it, thinking it was a very well done skit,” wrote one user. “They packed the sardines in an iPhone box,” commented another. Others expressed surprise at the influencer's reaction to the product. "I don't understand if it's a joke or if you're serious," wrote one user. Now on g1 What is the product? Despite comparisons to sardines, the item launched by David Protein is a canned cod called "Cod 2". According to the company, each can contains 18 grams of protein and just 70 calories, with just two ingredients: Atlantic cod and salt. The product is sold in packs of four for US$39 in the United States. According to the manufacturer, the fish is caught in the waters of the North Atlantic, in Greenland, and processed in Denmark. Influencer's video showing canned fish in premium packaging goes viral on social media Reproduction/TV Globo marketing strategy David Protein is an American brand known for its protein bars. According to the company, canned cod was launched as a special edition in line with its proposal to offer foods with a high protein content and low number of calories. What caught the most attention, however, was the way the product was presented. The launch was announced in packaging reminiscent of that used by technology companies, in addition to adopting communication inspired by the presentations of new electronic devices. On social media, users interpreted the initiative as a strategy to reinforce the brand's positioning. The differentiated packaging and the "unboxing" format helped boost the product's repercussion, which ended up going beyond the fitness universe and became a topic among internet users. Canned cod is presented in a box that resembles the packaging of technology products and caught the attention of internet users Reproduction/Social Media