Who is Bella Longuinho, influencer from Minas Gerais who went viral after sharing gender transition on social media
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Bella Longuinho reports aggression from her boyfriend and announces end of relationship Bella Longuinho, who ended her relationship and reported this Tuesday (9) having been attacked by her boyfriend, is a digital influencer and content creator born in Santa Rita do Sapucaí, in the south of Minas Gerais.
Bella Longuinho reports aggression from her boyfriend and announces end of relationship
Bella Longuinho, who ended her relationship and reported this Tuesday (9) having been attacked by her boyfriend, is a digital influencer and content creator born in Santa Rita do Sapucaí, in the south of Minas Gerais. Known to the public mainly on TikTok, she has millions of followers on social media, where she shares videos about routine, beauty, lifestyle and personal life.
The infkuencer lived her childhood in a city of around 42 thousand inhabitants, according to IBGE. Today he lives in São Paulo (SP). She describes her childhood in the countryside as a remarkable period.
"My childhood was wonderful in Santa Rita. I think it's even sacred that I grew up in the countryside. It was very safe, I played in the street, I studied in a private school, I never had a problem with prejudice. I have the best memories," he said.
At the age of 24, Bella began producing content during the Covid-19 pandemic, in 2020. In the beginning, she attracted attention with humor videos and content linked to the fitness universe, when she was still using the name Zé Longuinho.
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Growth came in 2021, when dance videos went viral on social media. Since then, it has consolidated its digital presence and started to expand its reach with more personal content.
Bella Longuinho reports having been attacked by her boyfriend and announces the end of the relationship
Bella Longuinho goes viral with before and after transition: 'It's not a big deal'
Transition of Bella Longuinho, influencer from Santa Rita do Sapucaí, goes viral again
Reproduction/Instagram
Gender transition
The influencer gained even more prominence from 2024 and 2025, when she publicly shared her gender transition. On social networks, Bella started to show different stages of the process, including hormone treatment, physical changes and surgeries.
The procedures include facial feminization, implants and sexual reassignment surgery carried out in Thailand, a country known for this type of intervention.
The open way in which he reports his own experience helped to increase the impact of the content. Videos showing the “before and after” of the transition tend to go viral, accumulating millions of views and comments.
Isabella Longuinho, known as Bella, is 23 years old and is from Santa Rita do Sapucaí (MG)
Reproduction / Social networks
Social networks
On TikTok, the influencer's main platform, Bella has around 4 million followers and more than 120 million likes.
The published videos mix different themes, such as daily routine, visual transformations, dances, beauty tips and reflections on identity and self-esteem. Part of the content also addresses her experience as a trans woman and the process of self-knowledge.
In addition to TikTok, she maintains an active presence on Instagram, where she continues to share details of her personal life and interact with followers.
Trajectory
Bella left law school after realizing that she could make a living off the internet, with the growth of the public and professional opportunities on social media.
She often highlights her family's support throughout the transition and states that she uses her reach to show that each process is unique.
Today, the influencer is considered one of the rising names among Brazilian content creators, especially for combining entertainment and personal stories that mobilize the public on the networks.
Boyfriend assault
In a video published on social media, Bella detailed the episode, in which she said she was attacked by her boyfriend last weekend.
"I was attacked by my boyfriend at a party, in public. I have never felt so humiliated", said the influencer.
Bella further explained that her now ex-boyfriend apologized, but that she had not forgiven him. In a warning directed to other women, she emphasized:
"Don't accept any kind of violence and don't accept any apology. It will happen again."
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