magnificent band Reproduction/Social media The band Magnificos and singer Léo Magalhães are among the highlights of this Wednesday (10), at São João 2026 in Campina Grande. Also performing on the main stage at Parque do Povo is singer Matheus Fernandes. São João 2026 in Campina Grande takes place from June 3rd to July 5th, which totals 33 days. This is the 43rd edition of the festival, which also celebrates 40 years of existence of Parque do Povo, the place where the event is held. ✅ Click here to follow the g1 PB channel on WhatsApp The expectation of the city's Economic Development Secretariat is that more than 3.52 million people will pass through Parque do Povo, an increase of around 10% compared to the number in 2025. The economic movement of the event should exceed R$800 million. São João de Campina begins with expectations of a large audience From Mondays to Fridays at São João in Campina Grande, Parque do Povo will be open to the public from 5pm and, on Saturdays and Sundays, at 4pm. São João de Campina Grande shows this Wednesday (10) Leo Magalhães Matheus Fernandes Magnificent Band Matheusin Saint John of Campina Grande Rondinelle de Paula/Arte Produções The Magnificent Band will perform again at São João de Campina Grande in 2026, after being left out of the party's schedule last year. To g1, singer Fernando Frajola stated that the group is preparing a show marked by successes that spanned generations and the romantic forró that consolidated the band's trajectory. "Returning to Campina Grande in the middle of São João has a very special meaning for us. It is a city that breathes music, culture and northeastern tradition. Going on stage and feeling the affection of these people is always a different emotion. We are preparing a show full of hits, lots of energy and that romantic forró that is part of the history of Banda Magnifiques", said the singer. In the repertoire, the public will be able to listen to songs that marked the band's history, such as “Me Usa”, “Cristal Quebrado”, “Carta Branca” and “Verdadeiro Amor”. The classics share space with other hits that helped consolidate the group as one of the main names in romantic forró in the Northeast over more than two decades of their career. Magnificent Band Cássio Jóffily/Band Magnificos 'The Greatest Saint John in the World' São João de Campina Grande received the title of the biggest June festival in the country, granted by the Ranking Brasil Institute in July 2022. For the institute, the party's numbers are impressive, which consolidated it as the biggest in the country. The party began on June 4, 1983 in an improvised way in a hut set up in the area, where Parque do Povo is today, so that people could dance forró. Within five years, the festival was already included in Brazil's tourist calendar. With the success of the party in the first three years, in 1986 the city council began building Parque do Povo, the place where the party continues to take place. Five years after its creation, São João de Campina Grande was already a party of great proportions due to its name and duration. Therefore, in 1987 the “Biggest São João in the World” was included in the official calendar of the Brazilian Tourism Institute. In the last edition of the party, in 2024, more than 2.93 million people passed through Parque do Povo during the event. Of the number, more than 80 thousand were tourists, and around 245 thousand day-trippers who traveled to see the festival. The expectation is that the total audience for São João 2025 in Campina Grande will exceed 3 million people. Trending videos on g1 Most watched videos from g1 Paraíba