“In the era of artificial intelligence (AI), it is more important to find things that only humans can do rather than to find things that AI can do.” At the ‘2026 Korea Economic Association Executive Jeju Summer Forum’ held at the Lotte Hotel in Jeju on the 17th. Science communicator Orbit said this, saying that in order to increase the competitiveness of companies in the AI ​​era, AI must be added to the essence of companies. Orbit emphasized, “What is the one thing that doesn’t change (in our company)? We are in an age where we have to take on new challenges with AI while asking why I am running this company.” He cited the example of John Deere, an American company specializing in agricultural and construction machinery. John Deere may seem like a traditional manufacturer, but it is actively utilizing AI and leading the way in the field of autonomous agricultural machinery. Orbit said, “An era has begun in which farmers can control multiple agricultural machines with their smartphones. No self-driving company can beat John Deere or create self-driving agricultural machinery. John Deere knows the essence of farming and agricultural machinery best, and has the essence of A.