Amid the recent spread of the ‘Healthy Pleasure’ trend of managing one’s health while taking care of both taste and ingredients, COCOLAB, a brand that suggests a healthy lifestyle, announced on the 6th that it has launched two types of premium moisture supplement ‘CocoLab Hydration’ in powder stick form targeting this consumer base. This new product is designed to help efficiently replenish moisture by excluding sugar and artificial additives and preserving the minerals inherent in raw coconut. ‘Cocolab Hydration’ contains 91% coconut water powder and helps absorb moisture quickly. In addition, it recorded a moisture retention index of 1.54, increasing the ability to retain moisture in the body compared to regular ionic drinks. In addition, it contains 400 to 420 mg of potassium, and it has a clean taste by using natural sweeteners such as Monk fruit and fruit juice instead of refined sugar. A CocoLab brand official said, “We are introducing a product that complements the shortcomings of existing ionic beverages and liquid coconut water in line with the standards of consumers who are sensitive to raw materials.