Naver announced on the 15th that the cumulative number of users of its interactive search service ‘AI Tab’ has exceeded 10 million. Provided by Naver Existing representative search engines and generative artificial intelligence (AI) models are competing for leadership in the AI ​​search market as they rush to advance ‘AI search’. While existing search only showed information matching the search term entered by the user, AI search infers intent and makes recommendations.