In line with the increasing demand for data center infrastructure due to the spread of generative AI, Nine & Company Co., Ltd. (formerly Tool Woman) has selected the next-generation cooling technology market as a new growth engine and is entering the market in earnest. The plan is to raise mid- to long-term corporate value by nurturing the future food business based on the solid capital earned through the existing fashion distribution business. The reason the company focused on the AI ​​data center cooling solution field is because the power density and heat generation of data centers are rapidly increasing due to the expansion of the introduction of high-performance GPU (graphics processing unit) servers. Accordingly, as high-efficiency cooling technology emerges as a key element in building AI infrastructure, the related market is expected to continue its rapid growth. In order to respond to this market environment, Nine & Company established a new business organization and strengthened its expertise by recruiting executives from related technology companies. In addition to developing its own technology, the company has secured technological competitiveness by making strategic investments in specialized companies with cooling solution technology and will launch its own brand in the future.