Ahead of the quarterfinals between England and Norway in the 2026 FIFA North and Central America World Cup, the two countries' representative airlines made a unique bet, attracting the attention of soccer fans. Before the match between the two countries held on the 12th (Korean time), Norwegian airlines Norwegian and British Airways made a special bet through their official Instagram accounts. The Norwegian match account showed the team that lost to British Airways facing the Instagram account logo. He suggested making a bet to change it to the airline's logo. British Airways tactfully responded by saying, “Don’t make bets you can’t win.” In the end, the two companies agreed that depending on the outcome of the game, the losing side would use the winning airline’s logo as its official Instagram profile photo. In the match that followed, England defeated Norway 2-1 and advanced to the semifinals. Accordingly, as promised, the Norwegian team changed the profile picture of their official account to the British Airways logo. The Norwegian team said, “Our World Cup is over, but this bet will be remembered for a long time,” and “England’s semifinals.”