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Chinese companies have replaced Japanese companies in World Cup advertising...TV giant Hisense's products are used in video judgment "VAR" equipment | Politics, Economy, Investment | Toyo Keizai Online

Chinese companies have replaced Japanese companies in World Cup advertising...TV giant Hisense's products are used in video judgment "VAR" equipment | Politics, Economy, Investment | Toyo Keizai Online

Sports 10/07/2026 東洋経済 👁 12
⚡ Quick Summary

Chinese companies are increasing their presence behind the scenes at the Soccer World Cup. Even though the national team is not participating, they are now supporting the tournament with cutting-edge technology.

📖 Article source — 🇯🇵 Japanese 🌐 Read full article in English ← Back

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