The movement of Koreans toward mainland China is growing rapidly. Beyond quantitative growth, the purpose of visits and consumption patterns are becoming more sophisticated, and the movement of the global hotel industry is becoming more urgent. Through a written conversation with Bart Beuring, managing director of Marriott International's Greater China luxury group, we looked into the reality of the changes being felt on the continent and future strategies. - The number of Koreans visiting China is rapidly increasing. What are the actual changes felt in the high-end lodging scene? Korea is currently a major inflow country showing the most unrivaled growth in the high-end lodging market in the Greater China region. Approximately 3.16 million Koreans visited China in 2025, and the number of Korean guests staying at high-end brand hotels in the Greater China region operated by Marriott International increased by 63.9% compared to the previous year. This trend represents a qualitative change beyond a simple increase in numbers. Korean consumers' visit purposes, cities of choice, and stay methods are becoming more diverse, and a clear upward trend is observed for both leisure and work purposes. Shanghai in the past