This is not a story about luxury sneakers or limited edition fashion brands. The official uniforms for the 2026 FIFA North and Central America World Cup are sold out one after another immediately after their release, attracting the attention of soccer fans and fashion consumers around the world. Uniforms for popular national teams such as Brazil, Mexico, and the United States were repeatedly sold out and restocked on the official online mall, and in Japan, an open run was held to obtain national team away uniforms.