CJ Olive Young will hold the ‘Olive Young Festa’ for the first time in the United States this August. Following the introduction of the first offline store in the United States last May, the strategy is to expand offline contact points to deepen the K-beauty experience of local customers. Olive Young announced on the 2nd that it will hold ‘Olive Young Festa LA 2026’ in conjunction with ‘KCON LA 2026’, which will be held for three days starting August 14 (local time) at the LA Convention Center in Los Angeles, California. This Festa will be operated with a booth measuring approximately 4,700㎡ (1,422 pyeong), and will be decorated with a large K-Beauty Playground that embodies Olive Young's experiential content in one place. Olive Young Festa is the first beauty festival in Korea launched by Olive Young in 2019, and is the second global event to be held in the United States following Japan in May. This LA Festa embodies the streets of Seoul's representative commercial districts, allowing visitors to experience Seoul as if they were in Seoul. The feature is that it allows you to experience K-beauty brands as if you were traveling. A total of 55 K-beauty and lifestyle brands participated to create representative products.