Inundated with requests for collaborations with Lawson, Sanrio and others...Why a 106-year-old long-established store with a "retro pattern" has transformed into an "IP company on a different level" | Life | Toyo Keizai Online
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The "Stop Pale" pattern captures the hearts of a wide range of generations with its retro cuteness.
The "Stop Pale" pattern captures the hearts of a wide range of generations with its retro cuteness. This wrapping paper, which symbolizes the Showa era, is sold by Shimojima, a long-established company that was founded 106 years ago. This pattern, which was reprinted in 2020, has once again attracted a lot of attention, and companies...
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