[Popular culture in the short-form era ③] Oh Jeong-se’s “I like you~” meme was a huge hit... Will the short-form hit become a theater hit?

In the film industry, short form is a new marketing tool. The ‘Oh Jeong-se meme’ is more popular than movies, but the box office performance is ‘low’. Promoting shorts to the 10 to 20-year-old audience is the key to success. In the end, what is important is the ‘power of movies.’ An era in which short forms lasting less than a minute have become a daily routine. Short form is changing the grammar of production beyond being a means of promoting pop culture content. In line with the current situation where long videos are no longer watched with concentration, the length of videos or music is shortened, and...