[Popular culture in the short-form era ①] Funnier, faster... The drama formula changed by ‘short-form dopamine’
⚡ Quick Summary
Drama OTT, short form is a factor in box office success, and dramas are planned with virality in mind. The number of episodes is reduced and the plot unfolds quickly.
Drama OTT, short form is a factor in box office success, and dramas are planned with virality in mind. The number of episodes is reduced and the plot unfolds quickly. Short dramas of 1 to 3 minutes are also on the rise. An era in which short forms of less than 1 minute have become the norm. Short form goes beyond being a means of promoting pop culture content and is changing the grammar of production. In line with the current situation where long videos are no longer watched with concentration, the length of videos and music is shortened, attracting the public's attention...
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