Tim Cook says Apple price hikes are unavoidable as AI drives memory costs higher
⚡ Quick Summary
Apple has held off major price hikes despite soaring RAM and storage costs, but Tim Cook says the AI-driven memory crunch is making that strategy increasingly difficult to maintain.
🗞️ 4 sources covered this story
AI is hurting Apple in more ways than one: it may force iPhone price increases
TechCrunch
Tim Cook says Apple price increases are 'unavoidable' due to memory crunch
Engadget
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
The Verge
Apple confirms price increases are coming to its products due to RAM shortage
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