Agency created by Jaqueline de Conto focuses on cultural experiences, group exchanges and personalized support to bring Brazilians closer to South Korean culture. Travel to South Korea has increasingly aroused the interest of Brazilians. Driven by the growth of dramas, K-pop, Korean cuisine and curiosity about the country's culture, tourism focused on cultural experiences has gained ground among people who want to go beyond traditional itineraries. It was observing this movement that the entrepreneur from Paraná, Jaqueline de Conto, created Maeum Global, a company focused on immersive travel in South Korea. The proposal arose from the perception that many people dream of visiting the country, but end up encountering challenges related to the language, planning the trip and the lack of support during the experience. More than organizing tourist itineraries, the company seeks to create experiences that allow participants to experience authentic aspects of South Korean culture, exploring not only the best-known destinations, but also traditions, customs, gastronomy, history and local daily life. The story behind Maeum Global The company's name originates from the Korean word "Maeum" (마음), which can be translated as mind, heart and soul. The choice represents the brand's philosophy of promoting experiences that go beyond conventional tourism, encouraging connections between people, cultures and stories. The idea was born from Jaqueline's passion for South Korea and the perception that many Brazilians wanted to know the country in a deeper way. Over the years, she followed the growth of interest in South Korean culture and identified the need to offer a service that combined planning, support and cultural experiences into a single proposal. With this objective, Maeum Global was structured to act as a bridge between Brazil and South Korea, assisting travelers at different stages of the journey and making the experience more accessible for those wishing to explore the country for the first time. Disclosure. Why has South Korea attracted so many Brazilians? In recent years, South Korea has become one of the most desired destinations for people interested in culture, technology, entertainment and education. The international success of K-pop, dramas and Korean cinema has aroused the curiosity of millions of people around the world. However, for many travelers, the interest goes beyond pop culture. The country also draws attention to its safety, modern infrastructure, efficient transport, diverse cuisine and the combination of tradition and innovation. This diversity means that each traveler finds a different experience, whether through the history of the palaces, the typical cuisine, the traditional villages, the large metropolises or the natural landscapes spread across the country. Immersive trips and personalized support One of Maeum Global’s differences is its focus on cultural immersion. The proposal is to allow participants to have closer contact with the South Korean reality through carefully planned experiences. In addition to the itinerary, the company offers guidance before the trip and support throughout the experience. The objective is to provide greater security for participants and reduce the difficulties that often arise during an international trip. The language barrier is one of the main concerns for anyone visiting South Korea for the first time. With this in mind, Maeum Global develops its projects with continuous support, allowing even people who don't speak Korean to enjoy the experience with greater peace of mind and confidence. Development of new experiences As part of the construction of the company's future itineraries, Jaqueline de Conto will also immerse herself in South Korea to document experiences, meet local partners and evaluate activities that could be part of Maeum Global's projects. The objective is to develop experiences increasingly aligned with the interests of Brazilian travelers, ensuring that the itineraries offer not only tourist visits, but also real opportunities for contact with local culture. Army Project: stories that cross borders Among the company's initiatives is the ARMY Project, created especially for fans of Korean music phenomena, who want to get to know South Korea in a meaningful and emotional way. In addition to visiting places related to the group's trajectory, participants will have the opportunity to share their stories in a special documentary produced by Maeum Global. The proposal is to record how music, culture and experiences lived over the years have influenced their lives. The project seeks to show that the relationship between fans and South Korean culture goes beyond entertainment, becoming an experience of belonging, friendship and cultural connection. Group exchange combines study and culture In addition to the ARMY Project, Maeum Global is also developing a group exchange aimed at people who want to study and experience South Korean culture more fully. The program combines learning with programming that includes more than 20 cultural activities, providing participants with experiences that go beyond the classroom. The proposal is to combine education, coexistence and cultural immersion, allowing participants to develop knowledge about the country's language, culture and daily life while having practical group experiences. A bridge between Brazil and South Korea The growing interest in South Korea demonstrates how cultural borders are getting closer. What once seemed like a distant destination has become a real possibility for thousands of Brazilians who want to explore new places, learn about different cultures and live transformative experiences. By investing in immersive travel, cultural exchanges and personalized support, Maeum Global seeks to contribute to this rapprochement between Brazil and South Korea, offering experiences that value not only the destinations visited, but also the stories, connections and learning built along the journey. To learn more about Maeum Global's projects, follow upcoming trips and obtain information about the ARMY Project and Group Exchange, access the company's official channels and follow the news about future experiences in South Korea. Instagram: @maeum_global - https://www.instagram.com/maeum_global/ Website: https://maeumglobal.com.br WhatsApp: https://wa.me/message/DWDLE54YITOFJ1