The BHV Marais soap opera continues without Shein or Frédéric Merlin
Technology
16/06/2026
Boursorama
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The BHV Marais soap opera continues without Shein or Frédéric Merlin
🗞️ 4 sources covered this story
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End of Shein at BHV Marais: “My name had perhaps become a handicap”, recognizes Frédéric Merlin who hands over
Le Parisien
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Shein at BHV: from fairy tale to crash, story of a failed rescue operation
Libération
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“With Shein, we sowed discord in the store”: at BHV, Frédéric Merlin the disenchanter
Les Echos
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The BHV Marais changes ownership again, less than three years after being bought by Frédéric Merlin
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