Show by singer Roberto Carlos Natalia Clementin/G1 One of the most popular artists in Brazilian music, Roberto Carlos debuts on the stage of O Maior São João do Mundo, in Campina Grande, this Sunday (14). The performance marks the singer's first participation in the June festival in Paraíba over more than seven decades of his career. ✅ Click here to follow the g1 PB channel on WhatsApp Known as the “King” of Brazilian music, Roberto Carlos built a career marked by successes that spanned generations. Songs such as “Como é Grande o Meu Amor por Você”, “Outra Vez”, “Esse Cara Sou Eu” and “Eu Te Darei o Céu” helped to consolidate the artist as one of the most recognized voices in the country. The singer's first solo album was released in 1959. Since then, he has accumulated millions of fans and a career full of records, television programs and tours throughout Brazil and abroad. In addition to his musical career, Roberto Carlos is considered one of the central figures of Jovem Guarda, a cultural and musical movement that gained strength in the 1960s and marked the history of Brazilian popular music. Alongside names like Erasmo Carlos and Wanderléa, he helped popularize national rock and influenced different generations of artists. São João de Campina begins with expectations of a large audience São João 2026 in Campina Grande takes place from June 3rd to July 5th, which totals 33 days. This is the 43rd edition of the festival, which also celebrates 40 years of existence of Parque do Povo, the place where the event is held. The expectation of the city's Economic Development Secretariat is that more than 3.52 million people will pass through Parque do Povo, an increase of around 10% compared to the number in 2025. The economic movement of the event should exceed R$800 million. From Mondays to Fridays at São João in Campina Grande, Parque do Povo opens to the public from 5pm and, on Saturdays and Sundays, at 4pm. São João de Campina Grande shows this Sunday (14) Roberto Carlos Stick Horse Juarez Saint John of Campina Grande Rondinelle de Paula/Arte Produções 'The Greatest Saint John in the World' São João de Campina Grande received the title of the biggest June festival in the country, granted by the Ranking Brasil Institute in July 2022. For the institute, the party's numbers are impressive, which consolidated it as the biggest in the country. The party began on June 4, 1983 in an improvised way in a hut set up in the area, where Parque do Povo is today, so that people could dance forró. Within five years, the festival was already included in Brazil's tourist calendar. With the success of the party in the first three years, in 1986 the city council began building Parque do Povo, the place where the party continues to take place. Five years after its creation, São João de Campina Grande was already a party of great proportions due to its name and duration. Therefore, in 1987 the “Biggest São João in the World” was included in the official calendar of the Brazilian Tourism Institute. In the last edition of the party, in 2024, more than 2.93 million people passed through Parque do Povo during the event. Of the number, more than 80 thousand were tourists, and around 245 thousand day-trippers who traveled to see the festival. The expectation is that the total audience for São João 2025 in Campina Grande will exceed 3 million people. Trending videos on g1 Most watched videos from g1 Paraíba