``Matsuya for Matsuya'' becomes a hot topic...Even veteran public relations experts were overwhelmed by Matsuya Foods' ``too good to be true PR strategy'' and its ``strength'' as a company | Life | Toyo Keizai Online
⚡ Quick Summary
In June 2026, Matsuya Foods opened its first permanent department store "Matsuya PREMIUM Ginza store" in Matsuya Ginza, and it is currently creating a buzz.
In June 2026, Matsuya Foods opened its first permanent department store "Matsuya PREMIUM Ginza store" in Matsuya Ginza, and it is currently creating a buzz. What is the reason behind their ability to go beyond the buzz of ``Matsuya within Matsuya'' and become a permanent fixture through their PR strategy and track record?
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