SNICKERS®, which draws attention to the moments when millions of people do not feel like themselves in the pace of daily life with its world-famous saying "When You Are Hungry, You Are Not You", is inspired by the story of national football player Barış Alper Yılmaz in its new communication work. This journey, from the passion for football that started in the neighborhood to the top of professional football, emphasizes the importance of continuing to fight, staying in the game and being able to progress as yourself under all circumstances.