Football Museum broadcasts World Cup games on big screen and creates special programming Disclosure Brazil's debut at the World Cup, this Saturday (13), promises to move São Paulo far beyond the traditional bars. The capital will have broadcasts spread across different spaces, with options for all fan profiles: from museums and cinemas to music festivals, themed arenas and bars that have prepared special programs to accompany the Seleção's first game. There are alternatives for those who want to bring their family together for free activities, for those who prefer to cheer to the sounds of pagode and samba, for football lovers looking for immersive experiences and even for the LGBTQIAPN+ audience. g1 brought together options in different regions of the city for those who haven't yet decided where to watch Brazil x Morocco. Fans prepare to see Brazil debut in the World Cup Arena Globo Arena Globo space, in Ibirapuera Disclosure Arena Globo occupies the Ibirapuera Park Marquise with live broadcasts, immersive experiences and free programming dedicated to football lovers. The initiative brings together more than 20 interactive attractions and immersive experiences linked to the world of football. Among the highlights of the program is the Brazilian Team Hub, with immersive content about the national team's trajectory. Also part of the experience is the Time Tunnel, which recalls notable moments in Brazilian football, and the 5 Stars exhibition, with shirts from Brazil's championship campaigns. 📍Where? Ibirapuera Park Marquee - Av. Pedro Álvares Cabral, Vila Mariana (South Zone) 💲How much? Free entry ➡️ More information Football Museum The Football Museum transforms into a grandstand, with live broadcasts on a big screen in the external area and in the auditorium, as well as a program that includes films, exhibitions of historic matches and activities focused on football culture. The program is free and for the whole family. 📍 Where? Football Museum - Praça Charles Miller, Pacaembu (West Zone) 💲 How much? Free entry ➡️ More information Football & Samba Festival Those who like to combine football and music will find a tailor-made program at the Futebol & Samba Festival. In addition to watching the Seleção's games on big screens, the public will be able to enjoy shows by Salgadinho, Samba no Gogó and DJ Puff, in addition to the participation of the drums of Mocidade Alegre, champions of the 2026 São Paulo Carnival. The presentations take place before the game and continue after the broadcast. 📍 Where? Mercado Livre Arena Pacaembu — Rua Capivari, Pacaembu (West Zone) 💲 How much? Tickets from R$80 ➡️ More information and tickets Bar Brahma Bar Brahma in the center of São Paulo. Reproduction/Social media One of the most traditional bars in the center of São Paulo, Bar Brahma also gets into the World Cup spirit with broadcasts of the Brazilian team's games accompanied by samba, pagode and good food. The program begins before the ball rolls with the singer Naninha, who warms up the crowd, and continues after the final whistle with the performance of the Show de Ritmo drums. For those who want a more complete experience, the restaurant offers an open bar and open food option for R$ 290, with unlimited snacks and drinks, including traditional caipirinhas and the classic Brahma beer. 📍 Where? Bar Brahma — Avenida São João, 677, Historic Center ➡️ More information Central Brewery Those who prefer to cheer in a relaxed atmosphere can watch Brazil's debut in the World Cup at Cervejaria Central. The program starts before the match, with a samba circle led by Roberta do Pandeiro, at 2pm, followed by Samba da Esquina, from 4:30pm. 📍 Where? Central 1926 — Rua Jesuíno Paschoal, 101, Vila Buarque (Center) ➡️ More information Francisca's house Casa de Francisca is located in the Historic Center of São Paulo. Reproduction/Social media Casa de Francisca invites the public to watch, free of charge, the broadcast of the game on a big screen installed in Largo da Misericórdia, in the Historic Center. Before the match, Grand Bazaar is in charge of the heat, a group known for vibrant performances that cross different musical traditions from Eastern Europe and the Balkans. 📍 Where? Largo da Misericórdia (Casa de Francisca) — Rua Quintino Bocaiúva, 22, Sé (Center) ➡️ More information Bar O Pasquim Those who want to watch the World Cup in a traditional bar atmosphere can go to O Pasquim, in Vila Madalena. The house promises to broadcast all the games of the tournament, and not just the Brazilian team's matches. In Brazil's debut against Morocco, this Saturday, the public will also be able to watch the clashes between Qatar and Switzerland, Haiti and Scotland and Australia and Turkey. To get into the World Cup atmosphere, the bar prepared a special menu with themed drinks and caipirinhas inspired by the countries participating in the World Cup, transforming each round into an opportunity to travel through the flavors of the tournament. 📍 Where? Bar O Pasquim — Rua Aspicuelta, 524, Vila Madalena (West Zone) ➡️ More information Trago Bar At Barra Funda, Trago bets on the classic World Cup combination: game on screen, drink in hand and fans gathered. Located in one of the most bohemian streets in the neighborhood, the bar will broadcast all matches played during opening hours. The big difference is the celebration of the Seleção's goals: with each ball in Brazil's net, the house offers a round of its classic shot for everyone to toast together. 📍 Where? Rua Souza Lima, 174, Barra Funda (West Zone) ➡️ More information Pirajá The public can watch the game while enjoying a feijoada at Pirajá. Reproduction/Social media Pirajá gets into the spirit of the World Cup with the broadcast of Brazil's debut and a series of games. The bar promotes prize pools, challenges and gives away gifts to customers throughout the tournament. Among the activations are the Bolão do Pirajá, which rewards those who get the correct score in the match, and the Yellow Card: for each Brazil goal and each beer consumed, the customer receives a stamp and, upon completing ten, they receive an exclusive gift from the house. Whoever faces the Cup Cookie and consumes 20 beers will take home a special Pirajá shirt. 📍 Where? Units at Avenida Brigadeiro Faria Lima, 64, Pinheiros; Rua dos Pinheiros, 254, Pinheiros; Avenida Paulista, 302, Bela Vista; Rua Doutor Renato Paes de Barros, 187, Itaim Bibi; and Rua Gandavo, 447, Vila Mariana ➡️ More information Boteco For Love Newly arrived on the bohemian circuit of Barra Funda, Boteco Por Amor completes a year of operation in a festive atmosphere and gets into the rhythm of the World Cup with the broadcast of Brazil's debut. The venue, which quickly won over regulars in the region due to its relaxed atmosphere and musical programming, will open early this Saturday to welcome fans. From 2pm onwards, the public will be able to follow the pre-game movement in one of the bars that has become a favorite in the neighborhood. The expectation is for a full house and a friendly atmosphere for the debut of the Brazilian team. 📍 Where? Rua Luigi Greco, 222, Barra Funda (West Zone) ➡️ More information Oh Customer In Freguesia do Ó, Brazil's debut in the World Cup will feature samba, pagode and drinks inspired by different national teams. Oh Freguês prepared a special program for the fans, with the match broadcast on TVs throughout the hall and also on a projector, ensuring that no one misses any action. The soundtrack is provided by the groups Favela Vip and Pagode do Flavinho, who lead the party before and after the game. To get even more into the World Cup atmosphere, the house launched five new themed drinks on the menu, each inspired by a country participating in the competition. 📍 Where? Largo da Matriz de Nossa Senhora do Ó, 145, Freguesia do Ó (North Zone) ➡️ More information Fine Arts Cine Belas Artes shows Brazil's World Cup games Disclosure; and Catherine Ivill/Getty Images Those who prefer to swap the bar for a cinema seat will also find a different way to follow the national team. Cine Belas Artes will broadcast the debut of the Brazilian team, transforming one of the most traditional cinemas in the capital into a meeting point for fans. In addition to the experience of watching the matches on the big screen, the public will be able to enjoy the classic combination of a cinema with a stadium atmosphere: popcorn, beer and bar snacks will be available during the games. 📍 Where? Cine Belas Artes — Rua da Consolação, 2.423, Consolação, São Paulo (Center) ➡️ More information Bar Das For those looking for a more diverse place to watch the World Cup, Das — aimed mainly at female audiences and the LGBTQIAPN+ community — will broadcast Brazil's games on a big screen. The house also promotes Combolão, a game with guesses about the result of the match that will distribute prizes to the public. Snooker is also open during the space's operation. 📍 Where? Rua Fortunato, 133, Santa Cecília (Center) ➡️ More information Fluid House The World Cup also takes on the form of a party at Casa Fluída, one of the best-known LGBTQIA+ spaces in the center of São Paulo. The house opens its doors to broadcast Brazil's debut in the World Cup, but football shares the spotlight with drag queen performances. In addition to showing the match on the big screen, the night will feature performances by Mahina Starçight, Laviignea and Scarlet Veneno, accompanied by drinks and the irreverent atmosphere that has made the space a reference in the capital's nightlife scene. 📍 Where? Rua Bela Cintra, 569, Consolação (Center) ➡️ More information