Yellow-green eyebrows and nails with the Brazilian flag: beauty professionals bet on creativity during the World Cup
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Designer paints eyebrows yellow-green during the World Cup The participation of the Brazilian team in the World Cup is an issue that always mobilizes a large part of the country's population.
Designer paints eyebrows yellow-green during the World Cup
The participation of the Brazilian team in the World Cup is an issue that always mobilizes a large part of the country's population. "Surfing" the wave of fans, beauty professionals in Paulista, in Greater Recife, have invested in creativity to diversify and boost their own businesses.
For this, anything goes, including yellow-green eyebrows and personalized nails with designs that refer to football and national symbols, such as the Brazilian flag and the goal kick (see video above).
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"Generally, people paint their nails, paint their hair, paint their face. As I work with eyebrows, I had never seen it before and I thought: 'why not paint my eyebrows?'", said eyebrow designer Eduarda Souza.
According to the professional, the client chooses whether to customize one or both eyebrows.
"It [the paint] is specific for the face and is completely washable. You will wash it with water and everything will come off [...]. I will be the first [to paint my eyebrows on game days]", he stated.
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All this engagement is based on numbers. According to a survey by Serasa Experian, more than 13.5 million Brazilians intend to increase spending during the World Cup. Furthermore, more than half of those interviewed said they were interested in products linked to fashion, beauty and appearance.
Makeup artist Adrielen Avelino was one of the clients who dyed their eyebrows. And approved the result.
"I thought it was really great, very different from what we already do conventionally... Nails, eyelashes... I really liked it. [...] This hexa comes now, with painted eyebrows", he said.
Beauty professionals in Paulista, Greater Recife, bet on personalized eyebrows and nails during the World Cup
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Gel nails
Gel nails became an "open field" for imagination during the World Cup. From the opening to the final, designer Mary Fontenelly focuses on designs rich in detail.
"The girls are very excited for the World Cup, they are looking for well-decorated, well-designed nails. And we are very excited," he said.
Among the illustrations drawn on the clients' fingertips, the nail designer has options with a ball kick, the Brazilian flag and even a woman in a yellow-green bikini.
"It draws a lot of attention because of the decoration, mainly, and also because of the colors and the Cup, because everyone is excited about decorating their nails, getting their nails done, doing their makeup [...]. I'm ready to receive the cup", said model Leidiane Maira Menezes, who customized all her fingernails.
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