Do you want to win more in the World Cup? See strategies to attract customers during the tournament The World Cup not only moves fans, but also consumption. During the tournament, some sectors gain an advantage and register significant growth in sales, while others face a drop in customer flow. Bars and restaurants are among the main beneficiaries. Revenue could grow by up to 76%, driven by Brazilians' habit of turning games into meetings and meetings into consumption, according to a study by Data-Makers. The food away from home sector tends to stand out during the World Cup for bringing together groups to watch the matches. To increase revenue, the strategy involves investing in experience, combining environment, service and product offerings. Among the most common actions are: 📽️ broadcast with big screens and quality sound 🌭 creation of combos and themed promotions 🌮 menus inspired by games or national teams 📋planning deliveries before the start of matches The logic is simple: attract the customer before the starting whistle and keep them consuming throughout the game. Supermarkets and convenience stores benefit from increased consumption at home. The so-called “fan kits”, with food and drinks, gain strength during this period. Furthermore, the World Cup boosts the sale of items such as televisions, smartphones, furniture and themed products, such as national team shirts and flags. In decisive games, these items often experience spikes in demand. Who loses movement during games Not all segments benefit. Part of physical retail, especially street stores and shopping malls, may face a drop in customer flow during matches. This is because consumers direct their attention almost exclusively to games, leaving purchases and services for other times. The moment of sale is decisive for revenue during the World Cup. Data indicates that the average ticket can rise up to 69.2% in the two hours before the games, but drops 61.3% with the start of the matches. This reinforces the importance of anticipating consumption. Companies that manage to attract customers before the game are more likely to increase sales. The World Cup atmosphere takes over the streets in our country. mais.opovo.com.br Strategies to reduce hair loss Businesses that tend to lose movement can adapt supply to redistribute demand throughout the day. Some alternatives include: offer discounts or benefits at alternative times encourage advance purchases sell credits for future consumption, with bonuses for the customer These actions help minimize down periods and maintain revenue flow. Social networks become second screen Even during matches, there is an important opportunity: the cell phone. Also according to data from Data-Makers, around 86% of Brazilians should use social networks while watching games, which turns these platforms into strategic communication channels. Companies can take advantage of this behavior to publish content in real time, react to bids and engage the public while the game is happening. Having materials prepared in advance helps you gain agility. Despite the opportunities, care must be taken when using official brands. ⚠️ Companies cannot use FIFA symbols or logos without authorization. The recommendation is to invest in indirect references, such as colors and elements linked to the world of football, avoiding legal risks.