Arena Globo space, in Ibirapuera Disclosure Between June 11th and July 19th, the city of São Paulo will host the Arena Globo, a space dedicated to football fans that will be installed in the Ibirapuera Park Marquise, in the South Zone of the capital. With free entry, the initiative promises to transform one of the city's best-known spots into a meeting place for fans during the World Cup. Over the course of more than a month, the public will be able to follow the matches on big screens and participate in more than 20 interactive attractions and immersive experiences linked to the world of football. The proposal is to bring together entertainment, content and interaction in the same space, expanding the fans' experience during the tournament. Among the highlights of the program is the Brazilian Team Hub, with immersive content about the national team's trajectory. Also part of the experience is the Time Tunnel, which recalls notable moments in Brazilian football, and the 5 Stars exhibition, with shirts from Brazil's championship campaigns. Visitors will still be able to see the team's uniforms for 2026. Arena Globo will also feature attractions that encourage public participation, such as the virtual penalty, the extreme reflex and the accepted challenge. Other spaces include the Globoplay star, which transforms visitors into digital stickers, and the mirror totem, which allows personalized photos with the team's shirt. The hexa chain invites fans to participate in a symbolic activation around the search for a sixth world title. Another attraction will be the presence of the channel's studios, including Estúdio Globo and CBN, Estúdio GE TV and Estúdio Globo Esporte. The spaces will offer broadcasts, recordings, sports storytelling experiences and activities that bring the public closer to the content produced by the broadcaster. The structure will also have a gamer area, an official space to exchange Panini stickers, a store with exclusive products and attractions aimed at the whole family, including areas for children and reception spaces. Now on g1 Arena in the Ibirapuera Marquise Arena Globo will be installed in the Marquise do Ibirapuera, a structure measuring 620 meters long and covering almost 30 thousand square meters. Integrated into Ibirapuera Park, the marquee is one of the most traditional spaces in the capital of São Paulo and reinforces the initiative's proposal for coexistence and collective participation. The choice of the park as the venue for the event also highlights the location's vocation for hosting large cultural and entertainment gatherings. Located in one of the best-known regions of the city, the space brings together infrastructure to welcome visitors with comfort and accessibility. SERVICE: Arena Globo 📅 When? From June 11th to July 19th, from 11am to 11pm, Monday to Friday; from 9am to 11pm on Saturdays and Sundays 📍Where? Ibirapuera Park marquee 💲How much? Free entry