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TikTok’s “Not Interested” buttons fails you in merely a few minutes, finds research

TikTok’s “Not Interested” buttons fails you in merely a few minutes, finds research

Technology 11/06/2026 Digital Trends 👁 22
⚡ Quick Summary

New research from Northeastern University found that TikTok's "Not Interested" button loses effectiveness quickly, with flagged content resurfacing on user feeds within minutes after they stop pressing it.

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