Part of the delegation upon arrival at Toronto airport (YYZ), from left to right: Daniel Gozalo - Product Manager at CT Operadora; Marco Lourenço - Product Manager at Queensberry/Qby; Daniel Andreguetto - Product Coordinator at Personal Canada; Amanda Pires - Product Analyst at New Age Operadora; André Koloszwa - Operations & Quality Manager at BRT Operadora; Pablo Bernhard - Director of TT Operadora; Ricardo Campos - Product Manager at Trade Tours Operadora; Sheila Nassar - CEO of VBRA; Edmilson Romão - Director of LVT Viagens; Marcio Oliveira - Product Manager at Lusanova Brasil; Joabe de Souza Coelho - Strategic Planning & Product Coordinator at Diversa Operadora; Giancarlo Takegawa - General Director of Air Canada in Brazil; Caio Serigati - Product Manager at Personal Canada and Celso Borges - International Products Supervisor at Orinter. Credit: VBRA Rendez Vous Canada (RVC) is the largest and most important event in the Canadian tourism market, bringing together hundreds of local exhibitors, such as receptions, tourism bodies from cities and provinces, national entities - such as Parks Canada, all with the joint objective of promoting Canadian tourism to the rest of the world. Extraordinary Canada and its partners, the airline Air Canada and the receptive Global Tourisme, took a delegation of 14 Brazilian companies and 13 buyers to the country. All with the aim of increasing their offerings in Canada and getting to know more about the country to bring the best to their network of agencies and consumers. On the same day, representatives of operators, the General Director of Air Canada Brazil, Giancarlo Takegawa, the CEO of VBRA, Sheila Nassar, and ten representatives of Brazilian tour operators visited the Air Canada Operations Center to learn about the entire journey of the airline's flight control and customer service processes, which has a Four-star rating from Skytrax. The Control Center surprised us with its technology and governance, with defined but integrated areas of activity and careful control of maintenance in adverse weather conditions. At the Air Canada Operations Center, from left to right: Celso Borges - International Products Supervisor at Orinter; Marco Lourenço - Product Manager at Queensberry/Qby; Caio Serigati - Product Manager at Personal Canada; Daniel Gozalo - Product Manager at CT Operadora; Amanda Pires - Product Analyst at New Age Operadora; Sheila Nassar - CEO of VBRA; Daniel Andreguetto - Product Coordinator at Personal Canada; Edmilson Romão - Director of LVT Viagens; Giancarlo Takegawa - General Director of Air Canada in Brazil; Marcio Oliveira - Product Manager at Lusanova Brasil; Joabe de Souza Coelho - Strategic Planning & Product Coordinator at Diversa Operadora and André Koloszwa - Operations & Quality Manager at BRT Operadora. Credit: Disclosure “Taking our partners to our home, showing our legitimate concern for care and delivering quality, technology and control is important, because we deal with many variables, and knowing that there is a team committed 24 hours a day, 7 days a week, is something they need and that we deliver”, comments Giancarlo Takegawa, General Director of Air Canada Brasil, who accompanied the group on the visit. After lunch with other international customers and Air Canada staff, the group met at the Rendez Vous Canada opening event at the CN Tower, an iconic tourist attraction in Toronto. From the CN Tower the group headed to the Hothouse restaurant, at 35 Church Street in Toronto for a dinner hosted by Air Canada and Global Tourisme. A statue of the Canadian mascot for the 2026 World Cup, Maple Beaver - as he was affectionately nicknamed, painted in the colors of the Brazilian flag, awaited the group. The place was carefully chosen to make the delegation feel at home. Representatives from Global Tourisme and Air Canada explained the importance of the Brazilian market, as well as the Latin American market for Canada and thanked those present for their availability to attend the Rendez Vous and learn more about the experiences that Canadian destinations offer to their local public. The dinner was attended by journalist, tour guide and NFL sports commentator, Paulo Mancha, who also receives groups of Brazilians on trips to Canada with Global Tourisme. André Koloszwa - Operations & Quality Manager at BRT Operadora, the Brazilian Maple Castor and Daniel Andreguetto - Product Coordinator at Personal Canada at Hothouse, in Toronto Credit: Disclosure Paulo Mancha - Journalist, NFL Sports Commentator and Tourism Guide in Canada and Edmilson Romão - Director of LVT Viagens. Credit: Disclosure Edmilson Romão - Director of LVT Viagens and Luzana Rada - CEO of Global Tourisme. Credit: Disclosure There were three days of Rendez Vous Canada meetings and the Brazilian delegation led by Extraordinary Canada held more than 900, which will result in more quality and benefits for Brazilian travelers who wish to get to know Canada. The event made it possible to increase the number of experiences offered in the country, from the northern lights to visits to major urban centers, as well as updating those who sell on the new features that each service and destination brings during the season. According to Luzana Rada, CEO of Global Tourisme, the Brazilian market occupies a strategic position for Canadian tourism. "Our stand became a real meeting point for Brazilians during Rendez-vous Canada. We are very pleased with the results and the opportunities created for more travelers from Brazil to discover Canada with service in Portuguese, 24-hour support and personalized experiences." Luzana speaks fluent Spanish and Portuguese and offers weekly Portuguese classes for her entire team. In the corridors of Rendez Vous Canada in Toronto, Maude Pepin - Director of the FIT / Experiences Department at Global Tourisme, Carl Saulnier - General Director of Global Tourisme, Luzana Rada - CEO of Global Tourisme and Giancarlo Takegawa - General Director of Air Canada Brasil. Credit: Disclosure In the corridors of Rendez Vous Canada in Toronto, the Global Tourisme stand became a meeting point for the Brazilian delegation. Credit: Disclosure At the entrance to the convention center in Toronto, the Brazilian delegation is received by the activation of VIA Rail Canada. Credit: Disclosure In the corridors of Rendez Vous Canada, from left to right: Israel Gomes - Global Tourism in Mexico; Luca Souza - Product Manager at Abreutur; Sheila Nassar - CEO of VBRA, Maude Pepin - Director of the FIT / Experiences Department at Global Tourisme, Carl Saulnier - General Director of Global Tourisme, Luzana Rada - CEO of Global Tourisme and Giancarlo Takegawa - General Director of Air Canada Brasil. Credit: Disclosure In the corridors of Rendez Vous Canada, from left to right: Maude Pepin - Director of the FIT / Experiences Department at Global Tourisme; Sheila Nassar - CEO of VBRA and Amanda Pires - Product Analyst at New Age Operadora. Credit: Disclosure The group of Brazilians was also invited to a dinner with Calgary Tourism, which recently hired VBRA to expand its relationship and operations in the Brazilian market. VBRA also serves Global Tourisme, VIA Rail Canada, Air Canada and Extraordinário Canada with different deliveries throughout the national territory. Marilyn Bell, Vice President of International Markets for Calgary Tourism, who has known the Brazilian market for years with her previous work with Castelos Fairmont Hotels in Western Canada, and Paula Garcia, International Markets Manager for Calgary Tourism, were the hosts of this exclusive dinner for the Brazilian delegation and Canadian partners, such as VIA Rail Canada, Global Tourisme, Air Canada, West Jet, Jonview, Jasper Tourism and Banff Lake Louise Tourisme. The venue for the event was Le Select Bistro, at 432 Wellington Street West, known for its exclusive cuts of prime meat. At Le Select Bistro, in Toronto, the Brazilian delegation together with Canadian partners and the hosts of Calgary Tourism. Credit: Disclosure Many buyers went on familiarization trips - where they see in situ what tourists will visit later, in the regions of Muskoka, Blue Mountain, Niagara, Kingston and Quebec. “The role of Extraordinário Canada is precisely to create bridges and expand relationships between markets and we are achieving this goal faster and better”, celebrates Sheila Nassar, CEO of VBRA, a tourism intelligence consultancy that created and coordinates Extraordinário Canada. "With more knowledge, contacts and experiences in Canada, we hope that the Brazilian tourism market can expand its sales in a qualified way and with offers for all types of travelers", concludes Sheila. VIA Rail Canada reported growth of 22% in the year 2025 and considered the increase a result of phase one tactics of the Extraordinary Canada consortium. Global Tourisme also closed the year 2025 with a 30% increase in sales to Brazil. The consortium is expected to promote a return of 100:1 Canadian dollars invested in Brazil over the next 2 years. The contacts and experiences of Rendez Vous Canada should result in incredible trips for Brazilian tourists, also opening the doors for Canadian tourists to visit Brazil, especially with regard to airlines that need the flow of passengers at both ends. With this, Extraordinary Canada is also beginning to pave the way for Brazilian destinations that want to welcome curious and kind Canadian tourists here in Brazil. In 2027 Rendez Vous Canada will be in the city of Calgary, in the Alberta Province, known as the gateway to the Banff/Lake Louise and Jasper national parks, from April 28th to May 1st. Learn more about the operators of the Brazilian delegation of Extraordinary Canada With 185 years of tradition, Abreutur (Viagens Abreu) is one of the most renowned tour operators on the market, recognized for its excellence in creating experiences around the world. A reference in European Tours, it offers a wide variety of itineraries for different traveler profiles, combining quality, innovation and trust in destinations on five continents. BRT Operadora operates leisure trips with the support of an experienced team and only serves travel agents, working to make the dreams of these agents' clients on national and international trips come true. CT Operadora is a boutique operator specializing in tailor-made trips and exclusive experiences in the most fascinating destinations in the world. We work in partnership with demanding travel agencies, working exclusively with selected 4 and 5 star hotels and properties. Our commitment is to offer in-depth knowledge of destinations, excellence in service and truly memorable experiences. Diversa Turismo is a Brazilian operator dedicated to developing destinations and valuing travel agents. With a diversified international portfolio, expertise in different segments and operations based on relationships, innovation and trust, the company connects travelers to experiences around the world. Flot Operadora has more than 30 years of experience and pioneering work in the development of international and national destinations. Specialized in travel to the five continents, it stands out for its innovation, group expertise and partnerships with the main airlines. It maintains its commitment to offering high-quality travel experiences and excellent service. New Age is a tour operator with almost 40 years of experience in the Brazilian market and is part of the TP Group, one of the most recognized groups in Brazil in the sector. We offer a diverse portfolio of national and international itineraries and we have a group specialized in group trips, cruises and skiing. Our team of employees is committed to the quality of the customer experience from the beginning to the end of the trip. Orinter Tour & Travel is a tour operator 100% dedicated to providing exclusive service to travel agencies. Founded in 1991 in Blumenau, in southern Brazil, Orinter began its activities as an airline consolidator, expanding its services over the years. Personal Canada is part of Personal Brasil Tour Operator, founded in Curitiba in 1997, specialized in personalized trips and recognized for its excellent service to travel agents in Brazil and abroad. It stands out especially for its itineraries to Canada and the United States, constantly innovating to offer exclusive experiences to travelers. Queensberry and QBY are tourism brands that are part of the BeFly ecosystem. Queensberry is focused on luxury and high-end travel, while QBY operates as a spin-off of generalist/premium (midscale) services, using the same structure, but with a wider range of products. With 60 years of existence, Lusanova has been commercially present throughout Brazil since 2000 and has offices in São Paulo, Rio de Janeiro and Recife. Recognized for the quality and safety of its products and for the support provided to all travel agents. Trade Tours Tour Operator offers travel packages to the most diverse international destinations, always incorporating new products and destinations into the portfolio, thus being able to meet the most demanding standards of travelers. With 32 years of experience, TT Operadora is a reference in serving travel agents and tourism professionals. Leader in sales of train travel around the world, it also offers international packages, tailor-made trips and solutions for fairs and business events, combining expertise and specialized service. Find out more: Extraordinary Canada Air Canada Global Tourism