Stores in Presidente Prudente register an increase in traffic for Valentine's Day The last weekend before Valentine's Day, celebrated next Friday (12), is already busy with commerce in Presidente Prudente (SP). The sector's expectation is for an increase in sales compared to the same period last year, driven by consumers' search for gifts for the date. According to the Retail Trade Union of Presidente Prudente and Region (Sincomércio), the projection is for growth of around 4% in sales. 📲 Join the g1 Presidente Prudente e Região channel on WhatsApp The most benefiting segments should be clothing, footwear and perfumery. The expected average ticket for purchases varies between R$50 and R$100. In the city's shopping malls, the scenario is even more optimistic. According to the Prudenshopping Retailers Association, the expectation is for an increase of between 5% and 10% in sales compared to the same period in 2025. The estimated average ticket is approximately R$180. The movement can already be seen in the corridors of shopping centers and also on the Presidente Prudente Promenade, the region's main shopping hub. Consumers take advantage of the days leading up to the date to research prices and choose gifts. READ ALSO Sweet shops in the interior of SP transform difficult moments into stories of reinvention: 'The art of sweetening life' Woman sets fire to bedroom during fight with partner in Álvares Machado Cases of cough, fever and nasal congestion increase demand for children's emergency rooms in Presidente Prudente Truck loaded with almost 50 tons of beans overturns on Parapuã highway Last weekend before Valentine's Day brings commerce to life in Presidente Prudente Aceituno Jr./TV TEM Traditional gifts A national survey carried out by the São Paulo Commercial Association (ACSP) in partnership with PiniOn shows that clothes, footwear and accessories lead purchasing intentions for Valentine's Day, with 35.3% of citations. Next come chocolates and bonbons (28.5%), perfumes (26.9%) and meals in restaurants (24.9%). The survey also shows that the majority of consumers intend to make purchases in person. Around 56% of respondents stated that they should look for physical stores to choose gifts. However, e-commerce is also expected to see an increase in sales. According to the Brazilian Association of Artificial Intelligence and E-commerce (Abiacom), the sector's revenue during Valentine's Day is expected to exceed R$10 billion in 2026. The projection is for growth of 10.82% compared to last year, driven by the increase in the number of orders placed online. Even with the expansion of online shopping, consumers' preference for the in-person experience continues to favor traditional commerce during this period, considered one of the most important on the retail calendar. Last weekend before Valentine's Day brings commerce to life in Presidente Prudente Aceituno Jr./TV TEM World Cup According to ACSP research, the proximity of the 2026 World Cup could contribute to boosting trade during this period. More than half of those interviewed (55.8%) believe that the tournament should stimulate shopping for Valentine's Day. Among the products related to the World Cup are national team t-shirts, caps, balls, flags and other sporting items, which together account for 46.3% of purchasing intentions indicated by consumers. Despite this, 57.5% of those interviewed stated that the World Cup should not change the value allocated to gifts, indicating that the event can increase trade movement without necessarily increasing individual spending. Initial plugin text See more news on g1 Presidente Prudente and Region VIDEOS: watch TV TEM reports