Korea Tourism Organization unveils campaign ‘Begin to Hear Korea’ The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced that they will release an overseas promotional video for Korean tourism in 2026 with actor Park Bo-gum. Park Bo-gum participated as an honorary ambassador for Korean tourism for two consecutive years. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization released a 2026 Korean tourism overseas promotional video with actor Park Bo-gum.