An analysis showed that the cost of parts for the iPhone 18 Pro Max, which is expected to be released in September this year, will increase by $300 (about 450,000 won) compared to the previous model. Market research firm Counterpoint Research announced on the 13th that the component cost of the iPhone 18 Pro Max is expected to increase by $300 compared to the iPhone 17 Pro Max based on 12GB (gigabyte) of memory (DRAM) and 1TB (terabyte) of storage (NAND flash). The biggest factor in the increase in cost was memory semiconductors. Counterpoint did not disclose specific figures for each item, but according to the comparison graphic attached to the report, the proportion of DRAM and NAND jumped significantly. In particular, in the iPhone 17 Pro Max, DRAM and NAND each accounted for a smaller proportion than the processor and camera, but in the iPhone 18 Pro Max, it is noticeable that components surpassed this and ranked first and second. After memory semiconductors, the component that has affected the cost increase is the processor, which serves as the brain of the smartphone. Counterpoint said, “2 nanometers (nm, 1 nm is one billionth of a billionth of a nanometer) with the latest packaging technology applied.