When England defeated Norway in the quarterfinals of the 2026 North and Central American World Cup, the social networking service (SNS) profile picture of Norwegian airline Norwegian Air was changed to the logo of British airline British Airways on the 12th (local time). The incident began when Norwegian Air made a provocative suggestion to British Airways through Instagram ahead of the quarterfinals, saying, “Let’s bet on the logo.” It was an unprecedented condition that if the national soccer team lost, the logo of the opposing airline would be posted on its account for 24 hours. When the game ended with England's 2-1 comeback win, Norwegian Air immediately changed its SNS logo to British Airways. The hilarious bet between the two countries' representative airlines on the result of the soccer match became a reality. Norwegian Air congratulated England on advancing to the semifinals, saying, "Our World Cup is over, but we will always remember this friendly bet in our hearts." British Airways, the winner, also said He responded tactfully. They mentioned the friendship between Norwegian player Erling Haaland and England player Jude Bellingham and said, “There is a relationship between the two airlines.