A makeup demonstration lecture is being held for foreigners at the 2026 Korea Beauty Festival held at Hiker Ground in Jung-gu, Seoul on the 25th. Yonhap News The government supports small and medium-sized domestic cosmetics companies to advance into Saudi Arabia. Saudi Arabia is a market with great potential in the ‘beauty’ field due to the recent implementation of an open policy. The Ministry of SMEs and Startups and the Korean Embassy in Saudi Arabia are working to promote the entry of small and medium-sized K-beauty brands into Saudi Arabia.