``Is this a pun?'' and ``But I want to eat Kobe beef rice.'' A hot topic of conversation... ``High-end Matsuya'' opens at department store Matsuya. Surprising sight seen after actually visiting | Life | Toyo Keizai Online
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``Matsuya PREMIUM'' has opened a permanent store in a department store in Ginza, and customers are queuing up every day for their luxurious beef meals made with Kobe beef. Will it become a new growth model?